Blogs

Blogs

Mobile First with Liferay Screens – part 4 Webinar: Mobile Strategy: Optimizing for the Connected Customer

 

Mobile First with Liferay Screens – part 4
Webinar:
Mobile Strategy: Optimizing for the Connected Customer

 

Mobile apps have become an integral part of our communication with customers and personnel. After all, the best way of reaching people is on the devices they use the most: the smartphone and the tablet. With Liferay Screens, a mobile app is also part of a sophisticated digital experience platform. It helps us to 'listen' to our users better and then be of service to them with the right information and functionality. On 4 April, José Manuel Navarro and I will be giving a webinar about Liferay Screens. You can register now!

 

Liferay Digital Experience Platform

With the launch of DXP in 2016, Liferay set course in a new direction. A direction in which organizations communicate more intensively with their target group in order to build effectively on lasting relationships. Major steps were taken in the field of Audience Targeting, which I see as genuine progress. The addition of elements from Social Office is another improvement, in my view. Features that we had to install individually in the past are now integrated into the product. This means there is much more available in the way of social and collaboration elements – absolutely out-of-the-box.

With DXP, features and functionality developed or improved by Liferay should be easier to incorporate than in the past. In theory, customers would be increasingly in the driver’s seat and can decide themselves to what extent they will actually use the components offered by Liferay. Whether this works well in practice and whether it is really so simple are things we still have to find out.

 

Personalized customer journey

For the Liferay developer, life has perhaps not immediately become simpler or clearer with the advent of DXP. But for the user, the experience has already improved considerably. The way you view a list, how buttons work and what they look like, the way forms work – these experiences have been extrapolated much further in everything a normal user sees on the screen. If they expect the same, then they get the same.

In this way, Liferay’s new course leads to a uniform digital world that users can increasingly shape to their own wishes. Thanks to Liferay Screens, they can also continue their personalized customer journey effortlessly on their smartphones and tablets. A digital experience platform in your pocket!

 

Liferay Screens rapid development tool

Liferay Screens makes it possible for native apps to make use of the content and web services of the Liferay Digital Experience Platform. The tool works with screenlets, reusable components which can be compared with the familiar Liferay plug-ins. Componence has extensive experience with the development of native mobile apps on the basis of Liferay Screens. We have an extremely thorough knowledge of this tool, and can adapt and expand the standard Liferay screenlets for our customers if required.

Besides this, Componence has already been working for some time on a collection of screenlets of its own. Our screenlets library includes familiar Liferay functionalities such as Localization, Menu, Global Search, Web Content List, Web Content Detail, Comments, Subscription, Notifications, Calendar and User Search. In addition, we now have blog and vlog functionality at our disposal. This means we can create a cost-efficient native mobile app within a short period, which completely satisfies all today’s requirements and wishes.

 

Expansion of Componence screenlets

Naturally, Componence will continue to expand and improve its own screenlets library. A modification now on the drawing board for one of our customers – both for the web and for the app – focuses on searching for users. In the future, this component will also provide information about the location where the person concerned works and which team they are in. In addition, Componence will make the Liferay forum with all its corresponding functionality suitable for mobile apps. It goes without saying that it will still be possible to deal with the management of the forum via the web side.

Users will have the option of deciding for themselves which news categories to follow. They will be able to alter these settings themselves. In the Marketplace, supply and demand can be shared – 'I have tickets for the cinema tonight' or 'I am looking for a free workspace'. Frequently-asked questions will be answered from the knowledge base, which we are constantly expanding with new question-and-answer components, including searching.

 

Webinar Mobile Strategy: Optimizing for the Connected Customer

The future of our mobile apps is characterized by the ongoing personalization of the digital world and the optimum use of the possibilities of our mobile devices. For example, iBeacons and other IoT solutions. Your users, too, now expect a uniform customer journey – from their PC to their smartphone and tablet, and vice versa. Many will already not be satisfied with less.

In the webinar Mobile Strategy: Optimizing for the Connected Customer, I will demonstrate how we use Liferay Screens to create this uniform customer journey. What are the advantages of a native mobile app based on this tool? And what can we achieve with the various libraries that are available at this time? I will illustrate this with a demo of the Componence app.

José Manuel Navarro, lead mobile software engineer at Liferay, will tell you more about the technical aspects of the Liferay Screens development tool. What are the advantages of native compared with hybrid, for example? You will find out on 4 April.

 

Register now!

Are you interested in a native mobile app in combination with Liferay? And would you like to know more about the possibilities of Liferay Screens? Then register today for the webinar Mobile Strategy: Optimizing for the Connected Customer on 4 April, 16.00 - 17.00 CET. No technical knowledge is required for this webinar, which will be given in English. Participation is free.

Do you have any questions about the webinar or about Liferay Screens? Then please feel free to contact me on mvanheiningen@componence.nl. You can also register directly, of course. Go to Mobile Strategy: Optimizing for the Connected Customer.