Audience Targeting Now Available

The Audience Targeting app enhances the engagement experience of your portal by providing the right information in the right context to your visitors in new and exciting ways. Audience Targeting for Liferay Portal 6.2 CE and EE is now available in the Liferay Marketplace. [Download for CE or EE | Documentation

Audience Targeting easily allows for the creation of scheduled marketing campaigns that personalizes site content for visitors. Content can be segmented on a per user basis using different rules such as: Age, Gender, Location, Device, Browser and Social Media behavior. At Liferay, we’re hoping apps like this will help digital marketers provide rich experiences across channels to customers with the right content wherever they’re engaging with you.

Perhaps you want first-time visitors of your website homepage to see a certain banner that’s different from what’s seen by repeat visitors. Or perhaps you want to display advertisements for an upcoming music event to music fans in your location who are also in a certain age group.

These scenarios and much more are possible and easy to implement using the Audience Targeting app.

Audience Targeting will add several key new features to your Liferay Portal. A new Audience Targeting section under the Configuration section of Site Administration allows you to manage user segments and campaigns. A new targeting simulator added to the Dockbar allows content administrators to preview how the content will appear to different users. Several new applications are also deployed for displaying targeted content on pages based on segments or campaigns. The new applications can also be customized with Application Display Templates to give the administrator complete control over the look and feel of each application.

If you’re a Liferay developer and techie like me, you’ll also want to check out the helpful links and notes at the end of this post.

Get the new Audience Targeting app today in the Liferay Marketplace for Liferay Portal CE or EE!

Source Code: The source code for Audience Targeting can be found in its main Github repository found here.

Contributing: To contribute to the Audience Targeting application, simply fork the repository, make your contribution, and issue pull requests to the project lead(s). It's a great way to get involved and to give a little back to our community!

Development: Easily add custom rules and reports by extending the application with some simple OSGi modules.  Tutorials on creating these modules can be found on the Liferay Developer Network under the Tutorials section here.

 

Documentation:  The Audience Targeting official documentation lives in the Liferay Developer Network here.  The documentation is very thorough and covers everything from setting up User Segments, managing Campaigns, simulating segments and campaigns as well as managing the new targeting applications.  If you feel the documentation is missing something, we encourage you to use the new to add any changes to the documentation.

 

Getting Support: Support for Audience Targeting is included in Liferay's Enterprise Subscription, which provide regular service packs, a commercial SLA, and more. If you are using Liferay Community Edition, please check the official Liferay Audience Targeting thread found here.

 

Bug Reporting: Like other Liferay projects, the Audience Targeting project uses issues.liferay.com to report and manage bug and feature requests. If you believe you have encountered a bug in the new release (shocking, I know), please be cognizant of the bug reporting standards and report your issue on issues.liferay.com, selecting the WCM Project using the "Content Targeting" Component.

Feature Requests: If you have a great idea for the next Audience Targeting, be sure to file a Feature Request through the JIRA project or on the Ideas Dashboard (they both go to the same place!). If you have the time, consider contributing your amazing new idea to the project, we in the community would love to see what you've done.

Blogs
Very interesting and powerful.
I'm now able to track what I needed!

I didn't find the road map for Liferay 7 CE.
I've seen is available for DXP..hope will be ready for CE as well
Hi Claudio,

Thank you for your comment. As per Bryan Cheungs blog post earlier, Audience Targeting will be a Liferay DXP feature only.

Please let me know if you like ot have any additional information.

/Rolf

Link to Bryans blog:
https://web.liferay.com/web/bryan.cheung/blog/-/blogs/audience-targeting-2-0-and-lcs-will-not-be-compatible-with-liferay-portal-7-community