Sarai Diaz

Personalization has become a key part of customer experience. Essentially, by tailoring content for individual users depending on their characteristics, preferences and behaviour, companies can communicate, engage and delight customers across multiple channels, ultimately increasing both revenue and customer base. Since Liferay Portal CE/DXP 7.2, there are a plethora of new...

Since Liferay Portal 7.2, you can use the Personalization Capabilities to define Segments that allows matching the different types of audiences you have identified for your site and deliver personalized experiences for them. You can define those Segments combining User, Organization and Session criteria. Now with Liferay CE 7.3, the Segments definition has been improved, and you can...

Previously, we talked about how market is really fragmented right now because there isn’t any popular hybrid framework. We kept an eye on some of the most popular frameworks like React Native, Nativescript, Ionic2 and Xamarin. We did a prototype with Nativescript and it worked fine but we think that the use of native libraries with this technology isn’t mature enough. If you...

Hi community! I’m Sarai Díaz, Software Engineer working at Madrid’s office in the Liferay Screens team! :) This is my first blog post and I want to tell you something... Native technology is a great choice to provide the best possible solution for your mobile customer experience but it’s not the only one. Nowadays there are many hybrid solutions like cross compiled, web based or...