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Please help, I am completely stuck:

I have a list of ice cream stores located in different cities and I would like for people to be able to see the stores located in each city, one page per city. 

I created a web content structure for the ice cream stores and another one for the cities (in order to hold description and picture for the city).

Since I don't want to manually create a page for every city, I used a Display Page Template and mapped the fields. I also added friendly urls for each city that end with.../tags/city-name

In order to put the ice cream stores on each city page, I added an Asset Publisher widget to the Display Page Template. How do I configure the Asset  Publisher so that it shows the right stores per city instead of showing all stores?

I have added the appropriate city-name tag to each ice cream store and made sure that the "Include tags specified in the URL" is checked.

What am I missing?