CASE STUDIES: Are there any examples of successful implementation?

Html Station, modified 10 Years ago. New Member Posts: 5 Join Date: 12/21/15 Recent Posts
Do you know about examples of successful implementation of Audience Targeting for widely recognized companies?
I found two case studies on liferay.com (ex. https://www.liferay.com/documents/14/8440786/Copperpoint+Case+Study+Digital2.pdf/4c84b4bf-3d53-4acf-9b8b-113812c2db8b), but there the personalisation was founded only on the user role.

I'm looking especially for practical examples using Score Points or other behavioral rules.